Unlock the Potential of Selling Wholesale on Shopify

Unlock the Potential of Selling Wholesale on Shopify

June 8, 2024 /

Selling wholesale on Shopify is a powerful strategy for scaling your business, reaching new markets, and maximizing profits. Whether you're looking to move larger quantities of products, build long-term relationships with other businesses, or diversify your sales channels, Shopify provides a robust platform to support your wholesale operations. Here's how to get started and make the most of selling wholesale on Shopify.

Why Sell Wholesale?

Wholesale selling involves offering products in bulk to other businesses at a discounted rate. This business model offers several advantages:

  • Increased Sales Volume: Selling in bulk means larger orders and higher revenue.

  • Diversified Revenue Streams: Wholesale adds an additional revenue stream to your existing retail operations.

  • Stronger Business Relationships: Build long-term relationships with retailers and other businesses.

  • Market Expansion: Reach new customer segments and markets through your wholesale partners.

Setting Up a Wholesale Channel on Shopify

Shopify makes it easy to set up a dedicated wholesale channel alongside your retail store. Here are the steps to get started:

  1. Choose the Right Plan:

    • To sell wholesale on Shopify, you'll need the Shopify Plus plan. This plan includes access to the Shopify Wholesale Channel, designed specifically for B2B transactions.

  2. Create a Separate Wholesale Storefront:

    • Set up a separate, password-protected storefront for your wholesale customers. This ensures that your retail and wholesale operations are distinct, providing a tailored experience for each.

  3. Set Up Wholesale Pricing:

    • Create custom price lists for your wholesale customers. Shopify allows you to set specific discounts and pricing rules based on customer groups, order quantities, and product categories.

  4. Streamline Order Processing:

    • Use Shopify's automation tools to streamline order processing. Automate tasks like invoicing, shipping, and inventory management to save time and reduce errors.

  5. Offer Tiered Discounts:

    • Incentivize larger orders by offering tiered discounts. The more your wholesale customers buy, the bigger the discount they receive. This encourages bulk purchasing and boosts your sales volume.

Essential Apps for Wholesale Selling

To enhance your wholesale operations, consider integrating these essential Shopify apps:

  • Buddify: Buddify is an excellent tool for expanding your wholesale reach. It allows you to partner with other businesses, sell and buy wholesale, and even dropship products. Buddify’s features include fast local shipping, auto order processing, and branded invoicing, making it easier to manage your wholesale business efficiently.
    Explore Buddify on Shopify

  • Wholesale Club: This app allows you to create and manage custom pricing for different customer groups. You can offer exclusive discounts to your wholesale clients without affecting your retail prices.

  • Wholesale Lock Manager: Keep your wholesale store secure with this app, which lets you password-protect specific pages and collections. Only approved wholesale customers can access these areas.

  • Order Printer Pro: Simplify invoicing and order management with Order Printer Pro. Customize invoices, packing slips, and labels to match your branding and streamline your wholesale operations.

Best Practices for Wholesale Success

To maximize the potential of your wholesale business, follow these best practices:

  1. Build Strong Relationships:

    • Focus on building strong, long-term relationships with your wholesale customers. Provide excellent customer service, communicate regularly, and address any issues promptly.

  2. Offer Flexible Payment Terms:

    • Provide flexible payment options to your wholesale customers, such as net 30 or net 60 terms. This can help build trust and encourage larger orders.

  3. Maintain Inventory Levels:

    • Ensure you have sufficient inventory to meet the demands of your wholesale customers. Use inventory management tools to track stock levels and forecast demand.

  4. Promote Your Wholesale Program:

    • Actively promote your wholesale program through your website, social media, and email marketing. Highlight the benefits of partnering with your business and provide an easy way for potential wholesale customers to apply.

  5. Gather Feedback and Adapt:

    • Regularly gather feedback from your wholesale customers and use it to improve your offerings and processes. Adapt to their needs to ensure long-term satisfaction and loyalty.


Selling wholesale on Shopify opens up a world of opportunities for growth and expansion. By leveraging Shopify's powerful platform and integrating essential apps like Buddify, you can streamline your wholesale operations, build strong business relationships, and maximize your sales potential. Start setting up your wholesale channel today and unlock the full potential of your Shopify store.

Get Started with Buddify Today to enhance your wholesale selling strategy and take your business to the next level.

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Buddify - Discover new horizons of E-Commerce
Buddify - Discover new horizons of E-Commerce
Buddify - Discover new horizons of E-Commerce