2000s Imatra Sunglasses | Archive 0627

The Imatra 013 sunglasses feature a bold, oversized shield silhouette that reflects the futuristic, sport-inspired eyewear aesthetic of the early 2000s. The expansive, single-shield-style lens profile creates a continuous visual line across the face, while the angular lower edges and gently curved upper contour give the design a streamlined, architectural appearance. A dark, translucent frame surrounds the lens, with small exposed accents along the perimeter adding a technical detail to the otherwise minimal design.

Frame Model: 013 (KKQ-VU)
Decade: 2000s
Country of Origin: Italy
Lenses: Original black lenses
Condition: Deadstock
Measurements: 120

Historical Context
Imatra is best remembered for its connection to legendary Italian motorcycle racer Valentino Rossi, producing eyewear associated with the multiple-time MotoGP World Champion during the height of his racing era. The partnership was a natural fit: Imatra’s futuristic shields, aerodynamic shapes, and distinctly Y2K styling mirrored the speed and visual language of professional motorsport.

Made in Italy, Imatra eyewear captures a very specific moment when racing, technology, and fashion began to overlap. Today, surviving examples offer a fascinating snapshot of early-2000s Italian eyewear and the era surrounding one of motorsport’s most recognizable figures.